Who Makes Diet Rite
Who Makes Diet Rite

Who Makes Diet Rite?

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Diet Rite is a low-calorie, artificially sweetened cola beverage distributed by the Dr Pepper Snapple Group. It was originally created by the Royal Crown Company in 1958 as a competitor to Coca-Cola’s Tab and PepsiCo’s Diet Pepsi.

History of Diet Rite

In the mid-1950s, the Royal Crown Company was facing declining sales of its flagship beverage, RC Cola. To counter this, the company decided to develop a new low-calorie cola that would appeal to health-conscious consumers.

In 1958, Diet Rite was born. The original formulation contained only 1 calorie per 12-ounce can and was sweetened with saccharin. It quickly became a popular choice among dieters and weight-conscious consumers.

Over the years, Diet Rite has undergone several reformulations. In 1974, the sweetener was changed from saccharin to aspartame, which is sweeter and less bitter. In 1992, the recipe was again modified to include acesulfame potassium, another low-calorie sweetener.

In 2010, the Dr Pepper Snapple Group acquired the Royal Crown Company, including the Diet Rite brand. Since then, Diet Rite has continued to be produced and distributed by the Dr Pepper Snapple Group.

Diet Rite Production

Diet Rite is produced in various locations across the United States and Canada. The primary production facility is located in Sikeston, Missouri. Other production facilities are located in:

  • Baltimore, Maryland
  • Cinnaminson, New Jersey
  • Cleveland, Mississippi
  • Dallas, Texas
  • Dublin, Georgia
  • Lakeland, Florida
  • Los Angeles, California
  • Oshawa, Ontario (Canada)
  • Phoenix, Arizona
  • Tampa, Florida

Diet Rite Ingredients

The current formulation of Diet Rite contains the following ingredients:

  • Carbonated water
  • Aspartame (sweetener)
  • Acesulfame potassium (sweetener)
  • Caramel color
  • Citric acid (flavor enhancer)
  • Natural and artificial flavors
  • Phosphoric acid (flavor enhancer)
  • Caffeine

Diet Rite is available in regular, caffeine-free, and diet caffeine-free varieties. The regular variety contains 46 milligrams of caffeine per 12-ounce can.

Diet Rite Nutrition Facts

A 12-ounce can of Diet Rite contains the following nutrition facts:

  • Calories: 0
  • Total fat: 0 grams
  • Sodium: 50 milligrams
  • Total carbohydrates: 0 grams
  • Sugar: 0 grams
  • Protein: 0 grams

Diet Rite Availability

Diet Rite is widely available throughout the United States and Canada. It is sold in grocery stores, convenience stores, and restaurants. It is also available online through retailers such as Amazon.com.

Diet Rite Marketing

Over the years, Diet Rite has been marketed to a variety of consumers, including:

  • Dieters and weight-conscious individuals
  • Health-conscious consumers
  • Individuals with diabetes and other health conditions
  • Young adults and teens

Diet Rite has used a variety of marketing campaigns to promote its products, including:

  • Television and print advertisements
  • Social media campaigns
  • Influencer marketing
  • Sponsorships of sporting events and celebrities

Diet Rite Competitors

Diet Rite competes with a number of other low-calorie cola beverages, including:

  • Coca-Cola’s Tab
  • PepsiCo’s Diet Pepsi
  • Dr Pepper Snapple Group’s Diet Dr Pepper
  • Keurig Dr Pepper’s RC Cola Zero
  • Cott Corporation’s Crystal Pepsi

Diet Rite Reviews

Diet Rite has received mixed reviews from consumers. Some consumers praise its low calorie content and crisp, refreshing taste. Others criticize its artificial sweeteners and lack of flavor.

Conclusion

Diet Rite is a low-calorie, artificially sweetened cola beverage that has been a popular choice among dieters and weight-conscious consumers for over 60 years. It is produced by the Dr Pepper Snapple Group and is available in regular, caffeine-free, and diet caffeine-free varieties. Diet Rite competes with a number of other low-calorie cola beverages, but it remains a popular choice among consumers due to its low calorie content and crisp, refreshing taste.

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